Lets talk about racism | Our ads preach we will have better jobs, marriages if we are fairer, says Abhay Deol

My first contact with racism comes from my own country. I grew up believing cheaper is the best. The voice of “cheaper are the best” were around me. People pinceraient my cheeks and say “je kina gora” (if so), and keep saying ‘Soni kudi Milegi’ (which will be a beautiful girl).

Child, I do not know better and lived in an environment where it is conditioned to believe that the more it is dark, the less attractive it is. Even when I was a child, I suspected that there was something wrong with this attitude, but I was too young to fully understand. Boy, I was a fan of Parveen Babi and not a fan of Zeenat Aman, you know?

It was only when I went to study abroad at the age of 18 I began to question the notion of beauty linked to the color of the skin. I have had friends of all colors and the tone of the skin is introduced in our conversations when we discuss the rights of different communities. I was in Los Angeles, far from prejudices that had been stuck in my subconscious.

In the US, he was a “POC” or “colored person”, who is part of a minority community. The only time I remember being identified based on my complexion was when other people said that the colors of my dark skin was attractive! I was attracted to the black, white and everything that happened in the middle. This allowed me to think about how racist Indians are affected. In our country, marriage announcements and even textbooks sometimes say that we will have better opportunities to find a partner if we are more just. He should not be surprised that a promising equity product can thrive in a free market here in India. It should not be surprising that advertising preaches that we will get a better job, a happier marriage and the most beautiful children if we were just. They want us to believe that life would have been easier if we had been born just.

We are an ancient culture, but a very young nation. The boundaries I use to define my identity today were designed by the British. The values ​​I have come to define myself have been preached on this earth (while having a very different border) thousands of years before the arrival of the British. There’s a sense of schizophrenia when I read the news. Seventy years are not enough to represent thousands of years of mixing and sharing knowledge, values, ideas and religions. Imagine the immensity of our old acquaintance, preserved and preached like no other on Earth; However, we are still obsessed with a problem that is so superficial. How do you feel each morning when you remove the newspapers and read the violence in our country? Every day someone kills another based on the prejudice that is usually only deep deep. If color is what we become obsessed with, when are we going to talk about the most important issues of caste, religion, corruption, poverty and malnutrition